Course curriculum

  • 1

    Introduction to the Neuroscience of Effective Communication

    • Welcome!

    • Enter the world of effective, persuasive communication

    • How to approach this chapter

    • Brain anatomy - understanding the brain

    • Methodologies in Neuroscience - the medieval approach

    • Sensation -> Perception -> Feeling -> Thought -> Action

    • Attention -> Emotion -> Memorization -> Decision

    • This impacts every human decision

    • How to address intuitive communication errors: the neglect of ambiguity, cognitive biases and the suppression of doubt

    • Are you paying attention?
  • 2

    Neuroscientific Pitching & Impactful Presentations, Email Communication

    • The Neuroscience of Presenting: why you are afraid of presenting in front of an audience

    • Presentation fundamentals: the 3P - Plan, Produce, Perform

    • 3P - Plan: if you fail to plan, you plan to fail

    • 3P - Produce: the most impactful persuasion tools proven to work

    • 3P - Perform: the 7 fears of presenting

    • How to rehearse

    • What gives a speaker expertise?

    • Presenting online: check your tech!

    • Video, right? Video wrong

    • One of the most underrated & neglected persuasion tools

    • Time effectiveness: multi-tasking, need for speed, modularity, decision paralisys, non-essential tasks, anchoring, framing, concice email writing, text psychology

    • Long sentences - why they kill your memorability and they make it boring and they are unpleasant to read and they can seem overwhelming and what did I actually just tell you?

    • The power of pauses

    • Your live pitch or introduction: objects, a-ha moments, association, repetition, and much, much more

    • How to write a persuasive email

    • How to write a persuasive email - part 2

    • The power of quotes: ''not hocus-pocus, but neuroscientific focus''

    • Persuasive communication tactics applied in content strategy - case study

    • Three tips for writing your content before a meeting / presentation

    • The 3 elements of magic

    • The stage of awareness

    • A different type of learning
  • 3

    Facilitation, Negotiation & Complex Stakeholder Management

    • Managing your stakeholders

    • Stakeholder Management - Assess

    • Stakeholder Management - Identify | Address

    • Simplify and clarify your message - priming / repetition / anchoring / framing

    • Examples of worst facilitation practices

    • Neuromarketing tactics to simplify your message
  • 4

    Effective Leadership Communication: Tactics Into Practice

    • Interpersonal Communication Styles - the passive type, the aggressive type, and the passive-aggressive type

    • The Parent | Adult | Child communication model

    • The Parent | Adult | Child communication model - case study

    • Pains / Gains / Claims - why everyone gets the order wrong

    • Q & A means encourage them to ask questions

    • How to handle objections

    • Self-referencing: the neuroscience of asking powerful questions
  • 5

    Persuasive Communication: Emotionally Charged Situations, Sales Enablement, Time Effectiveness

    • The most vital tool for a work-life balance
  • 6

    Team Management: Psychological Safety, Engagement & Neurodiversity in the Workplace

    • Psychological safety inside the organization

    • Psychological safety in the workplace

    • Psychological safety: the freeze / flight / fight response

    • How to leverage on stress

    • Anxiety vs. excitement

    • 10 Drivers of employee engagement
  • 7

    Extra Curriculum

    • Onward and Upward!