Course curriculum

  • 1

    Are you Ready?

  • 2

    The Neuroscience of Persuasive Communication

    • Primal vs. rational

    • Attention / emotion / memorization / decision

    • Neurotransmitters & the catalyst for impact

    • Neurotransmitters - part 2

    • Neurotransmitters - part 3

    • Functional brain areas

    • 11 million bits / second

    • E-movere
  • 3

    Why Tech Matters (Online)

    • The tech matters!

    • Objects, a-ha moments

    • Webcams, microphones, lights - which ones, why they matter

    • Virtual background: the masking identity

    • Your introduction live online: make it or break it

    • Attention
  • 4

    Multidimensional Online Communication

    • The 3 P's

    • The 3 E's

    • P | A | C

    • P | A | C -> Multidimensional

    • The fundamental neuroscientific elements of a story

    • Magic
  • 5

    Impact!

    • Why a-ha moments impact decision

    • The 7 principles of persuasive messaging and 327% enhanced impact

    • Facts!

    • Types of pains

    • Propinquity & nomophobia
  • 6

    And so it begins

    • One Final Recap