The Neuroscience of Persuasive Communication
Impact decision! Learn about persuasive communication. Dive into understanding how to Connect. Convince. Convert.
Enter the world of persuasive communication!
FREE PREVIEWWelcome to the course!
FREE PREVIEWNeuroscience techniques, tools and methodologies used
The most impactful persuasion tools
Primal vs. rational
Attention / emotion / memorization / decision
Neurotransmitters & the catalyst for impact
Neurotransmitters - part 2
Neurotransmitters - part 3
Functional brain areas
11 million bits / second
E-movere
The tech matters!
Objects, a-ha moments
Webcams, microphones, lights - which ones, why they matter
Virtual background: the masking identity
Your introduction live online: make it or break it
Attention
The 3 P's
The 3 E's
P | A | C
P | A | C -> Multidimensional
The fundamental neuroscientific elements of a story
Magic
Why a-ha moments impact decision
The 7 principles of persuasive messaging and 327% enhanced impact
Facts!
Types of pains
Propinquity & nomophobia
One Final Recap