Course curriculum

  • 1

    Welcome to this course

  • 2

    5 myths about entrepreneurship

    • Entrepreneurship and myths
  • 3

    Why are you creating a startup

    • Discover your why
  • 4

    Who is your customer

    • Let's find out who is your customer
  • 5

    What can you do for your customers

    • Understanding your customers
  • 6

    What is your competitive advantage

    • Identifying you competitive advantage
  • 7

    How to acquire customers

    • How customers are making a buying decision
  • 8

    Does your product make money

    • Choosing the right business model
  • 9

    First steps into designing and building your product

    • Key assumption to determine your MVP
  • 10

    How to build a marketing and communications powerhouse

    • How to do marketing for a startup
  • 11

    When and how to scale up

    • Time to scale up