Enter the World of Neuromarketing
Brain Anatomy - Understanding the brain means understanding your business
Primal vs. rational or system 1 vs. system 2 - Where it all starts to make sense
Neuroscience techniques and methodologies
Emotions - why they make 97% of every human decision
Attention -> emotion -> memorization -> decision
Neurotransmitters - the key to positively influence mood and trigger human decisions
Understanding the 7 major neurotransmitters and their role in impacting decision
Text psychology
How to address intuitive errors: the neglect of ambiguity, cognitive biases and the suppression of doubt
Simplify and clarify your message - priming / repetition / anchoring / framing / rhyming
Are you ready for a different type of learning?
The Ethics of Neuromarketing
Enter the Neuromarketing Tactics Universe
Neuromarketing tactics - anchoring, framing, visualization, loss aversion, social connection
Neuromarketing tactics - familiarity, effort heuristic, social proof, representativeness, scarcity
Neuromarketing tactics - decision paralysis, need for speed, modularity, reward & punishment
Case study - Neuromarketing tactics
The most impactful persuasion tools proven to work - part 1
The most impactful persuasion tools proven to work - part 2
Neuroscientific website optimization
Your live pitch: objects, a-ha moments, association, repetition, and much, much more
Pains / Gains / Claims - why everyone gets the order wrong
Neuromarketing tactics applied in content strategy - case study
The holistic approach applied to marketing campaigns, product offering, and websites
Neuromarketing does not have to be expensive - sunflower seeds case study
Sound symbolism & CTA buttons - case study
Cognitive dissonances and illusions - your primal brain is tricking you
If It's Not Well Written, Then Nobody Cares
The stage of awareness - it's about more than knowing who your target audience is
Concise writing - how to craft a compelling text that sells
Long sentences - why they kill your memorability and they make it boring and they are unpleasant to read and they can seem overwhelming and what did I actually just tell you?
The power of quotes: ''not hocus-pocus, but neuroscientific focus''
Dark background & presentation slide fundamentals
The elements and structure of a story - once upon a time there was a princess and a frog
The hero's story and its 12 stages - one of the most successful formulas in storytelling
Copywriting example invitation letter - exercise
Call to action or question - get them to act NOW
Headlines - Click Here To Win A Prize (no clickbait)
Hooks - why they reel you in
Three tips for writing your content
The only email you'll receive from me this year
How to write a persuasive email?
Are you ready for a different type of learning?
The Need For Speed - quite ironic that this episode is towards the end of the course, right?
Storytelling and narrative writing - the king and the comma
In a nutshell...
Extra curriculum: The chemical structure of neurotransmitters
Extra Curriculum: Neurotransmitters - the dopamine pathway and why it matters in the decision making process
Extra curriculum: In-depth Neuromarketing methods
Extra curriculum: the flight / fight response
Extra curriculum: 11 million bits per second vs. 50 bits per second
Extra curriculum: homepage audit
Extra curriculum: ads based on Neuromarketing principles
Extra curriculum: case study Philips